China

Stomach Care Month -- the cancer awareness project in China

The purpose of the project is to raise the public awareness of early gastrointestinal cancer screening, and to increase the endoscopy rate in China.
The Stomach Care Month campaign was started in 2010 and held from November to January, annually. We have carried out various activities to promote the knowledge of early gastrointestinal cancer prevention and treatment to the public and reduce their fear of endoscopy. Activities include lectures (online and offline), roadshow, media promotion, materials, etc.
Those activities intend to provide knowledge and information to people. To make them understand the importance of early cancer screening and let them go for endoscopy actually.
The target groups we want to promote are divided as internal and external: employees and the public. Different approaches are adopted to reach the internal and external outcomes.