Korea

Running the 'going on' campaign to support cancer patients

Despite the increase of the cancer survival rate (70.4%, domestic cancer survival rate) with an early cancer screening and development of treatment technology, our society has not yet embraced cancer patients and survivors. OKR (Olympus Korea Co. Ltd.) developed and runs the ‘Going-on' campaign which is designed to support their successful return to society. The campaign name implies that their beautiful lives will continue even after cancer diagnosis.
There are several programs to support cancer survivors in the ‘Going-on' campaign.
For example, ‘Going-on Studio' is a video content training program which is conducted for cancer patients, provides educational opportunity to learn video planning, filming and editing skills.
‘OLYM# Concert' is a special concert to improve emotional stability and quality of life of cancer survivors and their families by providing opportunities for enjoying culture and arts.
‘Going-on' campaign consists of many other programs, such as ‘Going-on Talk', ‘Going-on Harmony', ‘Going-on Diary' and ‘Going-on Walk', which is an employee participation program.
The purpose of the ‘Going-on' campaign is to improve the mental health and quality of life of cancer survivors through meaningful CSR activities. As time progresses, we will look to implement additional programs to further support those diagnosed with cancer.